Experiential Marketing Agency

We Are Social Interactive

Who Are We?

About Social Interactive

Digital and Brand Marketing Agency Specialists

We live, breathe and actively influence the social sphere. We are unique in that we are esteemed media and marketing professionals. We leverage best practices from hundreds of successful branding initiatives, social media and digital marketing campaigns. We understand branding, social media influence because we are branded social media influencers and trendsetters. Few agencies can integrate real-world television, print and digital media experience into their strategic digital approach. Social Interactive has worked on the creative and delivery side of experiential campaigns. We know how to generate quantifiable results.

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook, Co-Founder Intuit

Our Team

From social media and digital marketing to PR and Creative Design, our core team and strategic partners offer a complete range of services.

S! team

We house some of the best brand and digital marketing talent. Our team is made of strategic thinkers, social media masters, and skilled designers. Driven by a burning desire to deliver a high ROI on every engagement, all S! team members are trained in the principles of creative, entrepreneurship, analytics, and strategy.

Our company culture encourages innovation, out-of-the-box thinking, and creative solutions to tough problems. These values are evident when Chad and the team call a client to discuss their strategic marketing plan, or when our entire team meets to discuss the latest marketing trends. S! has become a pioneer in metropolitan lifestyle influence with a vast understanding of what the needs are from the Baby Boomer to Millennial. Clients love our ability to create unique and successful 360 digital campaigns. We have worked for notable high-profile brands such as Best Buy Canada, Audi, French Connection Canada, Shangri-La Toronto, adidas, Karl Lagerfeld, Glenlivet and Converse. 

 

Our Services

We take a 360 degree approach to your business by strategically aligning your business goals with branded marketing initiatives. We specialize in lifestyle and branding, creating long lasting experiences, and engaging and converting the right demographic.

Lifestyle & Branding

Let us help you effectively position your brand as an industry leader. Through the use of creative visuals, a powerful tone and voice tailored to your brand, and interactive storytelling, we can build modernized, industry-leading campaigns and trend setting influencer experiences.

Integrated Communications Strategy

We use a holistic integrated and interactive marketing approach to develop digital initiatives that focus on reaching and converting leads into customers, building brand equity and deepening consumer engagement. No matter what channel your customers frequents, we have you covered: from landing pages to social media, direct mail and email campaigns to mobile notifications. Plus, our app and website development partnerships will extend your brand presence to new heights.

Content and SEO Strategy

We understand content because we are content creators at heart. As editors, it’s what we’ve done for years in both print and digital. We’ll find a balance between created and curated content to keep your audience informed and engaged. We ensure all content is both SEO optimized and speaks directly to your customers.  

Social Media

Thinking of developing a social media presence for your company and are not sure where to start? We can create and manage an effective social media strategy for you that will help you connect with your community and generate sales.  

Our Work

We believe our work speaks for itself. Browse some of our most recent projects below.

TCHAD Quarterly Presents…. French Connection Indie Band Contest

TCHAD Quarterly Presents…. French Connection Indie Band Contest

French Connection Canada launched a Canadian music program to support and raise awareness of Canadian Indie music. Social Interactive created a 360 digital campaign that combined a microsite, social media and influencers, digital marketing and a experiential “finale” component. The campaign began as a photography contest that revolved around three musical bands: Freedom or Death, Young Empires and Dinosaur Bones. Three photographers (with a creative team and the top fashion social media influencers) were selected to produce a creative shoot involving the bands.

As part of the campaign, we launched a microsite as a landing page for the program. Once the photoshoot was complete, each team posted their best three shots, and pushed those images to their respective social media platforms to garner votes.

To choose the top photographer, each photo was posted through @tchadquarterly with hashtags for each of the bands: #FreedomorDeath, #YoungEmpires and #DinosaurBones. To have a better chance a winning the $500 shopping spree, contestants would have to visit and like the Facebook page for French Connection Canada.

The final photographer and contest winner were celebrated at the French Connection store on Queen St W., where each band performed live. Both winners were awarded their prizes while enjoying a shopping night exclusive to those who enter the contest.

TCHAD Quarterly Presents…. French Connection Indie Band Contest from TCHAD TV on Vimeo.

Broker Branding Program Workshop

Broker Branding Program Workshop

Our Broker Branding program is unique and effective. Master Your Marketing. Get Visible And Get Known.

Are you a broker that is interested in improving your brand? Download the Workshop Overview here.

Converse – Chuck Taylor All Star II

Converse – Chuck Taylor All Star II

Concept

CONVERSE Inc. debuts the all new Converse Chuck Taylor All Star II, a new contemporary addition to the Chuck Taylor All Star family, for the first time featuring innovative Nike Lunarlon technology to support the always-on creative lifestyle.
The Converse Chuck Taylor All Star II is ready for more, boasting the most recognizable exterior attributes of the original Chuck Taylor All Star.

S! selected 3 industry influencers who fit the Converse lifestyle to present their perspective on the new shoe design. Specifically, each influencer will discuss Nike Lunarlon sockliner, foam padded collar and non-slip padded tongue for a refined cushioned fit and perforated micro-suede liner. Each influencer will specify exactly why the new Chuck Taylor All Star II is better than ever.

Each Influencer was interviewed over a 10 day period, where video was posted for media platform use so they could use their community to launch the exclusive release of the Chuck Taylor All Star II.

The Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression. Now, this beloved classic receives an innovative refresh, with product enhancements that stay true to the time-honored aesthetic while also providing modern comfort solutions in a premium execution.

Results

The campaign resulted in an increase of Facebook Page likes by 26%, Instagram CTASII posts likes ranging from approx. 24,000+ to 63,000+. July 24th – August 15th CTAS II sales increased by 150% with stores selling out of the CTASII across the GTA. (Source: Converse Canada).

Diesel – Clash of the Fashionista

Diesel – Clash of the Fashionista

  • Reach: Local

Diesel is a global fashion house. From its headquarters in Breganze, in the Veneto region of Italy, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores. Diesel is part of the holding company Only the Brave, which also incorporates 55DSL, Staff International and controlling stakes in Maison Martin Margiela and Viktor & Rolf. In 2008, the holding’s revenues amounted to €1.318 billion.

The concept behind Clash of the Fashionista, was putting together two competing influential fashion creative teams to shoot an editorial spread. The two teams competed against one another on digital and social media networks for top prize. The project creatively marketed Diesel’s fall Urban Military collection to readers, followers and influencer networks over a 10-day period, driving shoppers to Diesel online and retail stores. The winning team received a six-page spread in TCHAD Quarterly, a $1,000 shopping spree, Diesel timepieces and had their photoshoot displayed in TQ and at an exclusive invite-only exhibit at the Yorkville Diesel Toronto store.

DieselxTQ generated 3,206,439 million impressions and the Diesel Yorkville store increased sales by nearly 20% that month. Diesel Canada also saw an increase in Facebook Page likes by 1,637.

Red Stripe – Lore In A Bottle

Red Stripe – Lore In A Bottle

  • Reach: Local

Red Stripe is a 4.7% abv, pale lager brewed by Desnoes & Geddes in Jamaica. It was first produced in 1938 from a recipe developed by Paul H. Cotter (the son of founder E. P. Cotter) and Bill Martindale. It is brewed under license in the UK and USA. In 1993 Guinness Brewing Worldwide, now Diageo, acquired controlling interest in Desnoes & Geddes and took over international distribution.

Lore In A Bottle was a marketing and experiential campaign developed for Red Stripe beer, to showcase the similarities between Jamaican and Toronto cultures. We selected key influencers that represented the Red Stripe brand in Canada and produced engaging videos introducing the different faces of each influencer’s culture. We also created a consumer sub-site to market Lore In A Bottle, highlight upcoming pop-up events throughout the city and host consumer giveaways.

The campaign resulted in an increase of Facebook Page likes by 78%, increased downtown LCBO product sales by 28% (Source: Diageo Canada), 134,000 video views (per video) and 43,000 new unique website visitors.

Happy Clients

We pride ourselves on creating engaging campaigns.

clients

  • Social Interactive helped us build our social media following and brand communities to put us on the map in our industry. They are flexible and eagerly adopted our brand and our voice. 

    Tzetzy Naydenova, ViSO
  •   We have been using Social Interactive now for 5 months. In that time, our organic traffic and followers has increased by 200% and our referring search terms have increased by over 80%. We’re in a small niche market with a good bit of competition, and are so far very pleased with the results

    George Sully, TCHAD Quarterly
  • Thank you Social Interactive! Our visitors have since increased by 75% – with half of them being within positions one through five! And more importantly, our retail sales have increased in net revenue. We could not ask for a more responsive, professional staff than you have at Social Interactive. You have displayed a commitment to our internet business that went far beyond our expectations.

    Marketing Director, French Connection Canada
  •   Social Interactive provided Umbro Canada valuable insights into conversations about our brand and gave us tools and guidance on how Umbro Canada as a large corporation can navigate the social media space and spark a new way of interacting with sports consumers. Social Interactive is structured enough to help us scale social media within the company and flexible enough to take into account the specific Umbro Canada strategy and organizational challenges.

    Karen Stemmler, Umbro Canada
  • Social Interactive helped us build our social media following and brand communities to put us on the map in our industry. They are flexible and eagerly adopted our brand and our voice. 

    Tzetzy Naydenova, ViSO
  •   We have been using Social Interactive now for 5 months. In that time, our organic traffic and followers has increased by 200% and our referring search terms have increased by over 80%. We’re in a small niche market with a good bit of competition, and are so far very pleased with the results

    George Sully, TCHAD Quarterly
  • Thank you Social Interactive! Our visitors have since increased by 75% – with half of them being within positions one through five! And more importantly, our retail sales have increased in net revenue. We could not ask for a more responsive, professional staff than you have at Social Interactive. You have displayed a commitment to our internet business that went far beyond our expectations.

    Marketing Director, French Connection Canada
  •   Social Interactive provided Umbro Canada valuable insights into conversations about our brand and gave us tools and guidance on how Umbro Canada as a large corporation can navigate the social media space and spark a new way of interacting with sports consumers. Social Interactive is structured enough to help us scale social media within the company and flexible enough to take into account the specific Umbro Canada strategy and organizational challenges.

    Karen Stemmler, Umbro Canada

Our Clients

brands-social-interactive

Contact Social Interactive

Every company is different. Social Interactive bases all quotes on the criteria required to produce a successful campaign within a set budget. Feel free to contact us with questions or comments regarding our services and we will be happy to put together a target-specific proposal.